GoTo Mobile Accessories
Design Showcase
Design Showcase
Overview
T-Mobile’s GoTo brand offers high-quality mobile accessories tailored for a connected lifestyle. This project aims to demonstrate our in-house design capabilities by creating a cohesive, engaging design suite across digital and physical channels. This includes a refreshed home page, digital marketing assets, and in-store signage to elevate GoTo's brand presence and enhance customer engagement.
Target Audience
Tech-savvy T-Mobile customers seeking affordable, quality mobile accessories that enhance their device experience.
Objectives
• Showcase in-house design expertise
and creativity.
• Build brand awareness for GoTo products among T-Mobile customers.
• Drive both online and in-store engagement through compelling visuals.
• Build brand awareness for GoTo products among T-Mobile customers.
• Drive both online and in-store engagement through compelling visuals.
Deliverables
• In-store signage designs for various store formats
• Digital marketing assets for social media and email
• Web home page mockup and design assets
• Digital marketing assets for social media and email
• Web home page mockup and design assets
Speck Products iPhone 16 Launch Campaign 2024
Campaign: Speck the Unexpected!
"Speck the unexpected." We want to ensure Speck is the brand our target market thinks about when they need a solution that empowers them for all of life's "oops" moments.
Strategy:
Our strategy was to position the broader assortment of Speck products as the reliable, trustworthy, line of products that prepare you for unexpected moments.
Deliverables:
Organic Social
Web (Blog/Landing Pages)
Paid Search
Display Ads
Email marketing
Web (Blog/Landing Pages)
Paid Search
Display Ads
Email marketing
Speck home page hero carousel graphics for desktop & mobile
Role:
I collaborated with the creative studio team to develop and conceptualize visual executions for the 'Speck the Unexpected' campaign. My role involved conducting research, brainstorming ideas, and creating prototypes to present to senior management and cross-functional stakeholders for alignment and approval. Once the concepts were finalized, we partnered with an external agency to produce high-quality 3D renderings. Additionally, I designed and produced in-house deliverables, ensuring the campaign successfully brought the product offerings to life and enhanced consumer engagement.
Steps:
(myself & internal creative studios group)
(myself & internal creative studios group)
• Research & Brainstorm
• Concept/Prototype
• Final Execution
• Concept/Prototype
• Final Execution
Research & Design
Mural boards with sketches & design research.
Collaborated cross-functionally with Product Marketing, Copywriters, and Ecomm Directors for concept approvals and buy-in.
Collaborated cross-functionally with Product Marketing, Copywriters, and Ecomm Directors for concept approvals and buy-in.
Landing pages
Email Marketing
Social & Category Ads
Samsung Galaxy Z Flip6 and Galaxy Z Fold6 Launch Assets
