Sr. Graphic Designer | Speck Products | January 2012 — October 2024
• Served as a key expert on the Speck brand, leveraging a deep understanding of its history and evolution to guide strategic decisions and drive the brand forward. Collaborated with cross-functional teams to develop engaging UX/UI designs for omnichannel campaigns, ensuring consistency and innovation across all touchpoints.
• Developed and maintained brand and visual design systems for web and product pages, to enhance user experience.
• Led the creation of cohesive visual identities for marketing materials, branding, trade show graphics, and digital assets across web, email, and social platforms with an emphasis on brand storytelling and user experience.
Designer | BrandWell Creative | April 2010 — April 2011
• Managed web design projects from concept to delivery, collaborating with clients and developers to ensure high-quality UX/UI solutions that enhanced user engagement, while overseeing timelines and deliverables to ensure on-time, well-executed results.
• Designed and produced branding materials for web and print, including client websites and marketing collateral, ensuring cohesive messaging across platforms.
Visual Designer | Nastro Design | January 2002 — Present
• Focused on brand development and UX/UI solutions for client websites and product launches, creating visually engaging and user-friendly experiences.
• Delivered end-to-end design services across branding, web development, and project management for clients such as Lynch Electric, CA Cash Ops, Gump’s SF, and Speck Products.
Sr. Graphic Designer | Monster Cable Products, Inc. | January 2006 — March 2009
• Worked closely within a multimillion-dollar company to create user-focused layouts and vibrant retail displays, using color theory to connect with customers and designing marketing materials that boosted conversions both domestically and internationally.
• Created advertising materials, trade show displays, and packaging design, focusing on visual consistency and brand integrity.
Skills
• Expertise in building brand identities & UX/UI solutions that drive engagement across omnichannel services.
• Strong communicator with a history of leading design projects from concept through execution.
• Problem-solver focused on balancing design and technical needs for standout user experiences.
Applications
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD) Figma, Microsoft 365, Asana, Basecamp, Slack, Dropbox. Familiar with: Shopify, Klaviyo, After Effects
Education
BA in Industrial Arts / Visual Communication
San Francisco State University, 2005
San Francisco State University, 2005
Multimedia Certificate
Emphasis: Web Design & Development
Emphasis: Web Design & Development